If this sounds ridiculous, may we turn your attention to the laundry category. A year and a half ago (Editor’s note i.e. in mid–1997) Sunlight laundry detergent faced the following questions: How do ...

This is the product's overall performance score, based on key tests conducted by our industry experts in the CHOICE labs.

Laundry detergent brand Sunlight grew awareness, reach and engagement in West Bengal in India with a multichannel relaunch campaign based on vibrant colours, in collaboration with entertainment ...