Sunsilk, a popular hair-care brand in the Philippines, developed a promotional campaign to grow its variant, Strong and Long. The brand's core audience was young Filipino women and the campaign was ...

Sunsilk’s My Hair, My Vibes social media contest invited participants to share their creative hairstyles. Akriti Aryal, Manisha Lama, and Suhana Thakur were the three winners. Each collected a ...

Yet we had our hair in a tangle as more than seven brands in this category had made communication highly competitive, leaving consumers confused. Sunsilk Shampoo enjoys moderate equity and has always ...