The Hair Care category is one of the biggest traditional advertising spenders in the Philippines. (Source: Kantar Media, 2014) It's a mature category with nearly 100% household penetration so brands ...
Sunsilk, a popular hair-care brand in the Philippines, developed a promotional campaign to grow its variant, Strong and Long. The brand's core audience was young Filipino women and the campaign was ...
Len de Rosales / Group Account Director / Group Account Director / J. Walter Thompson Bangkok Siriporn Kampong / Account Director / Account Director / J. Walter Thompson Bangkok ...
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