For the past few years, Sunsilk has completed many regional workshops with the aim of educating the Sri Lankan market on the benefit of using specialized hair care products for their hair, instead of ...

Sunsilk, a popular hair-care brand in the Philippines, developed a promotional campaign to grow its variant, Strong and Long. The brand's core audience was young Filipino women and the campaign was ...

Yet we had our hair in a tangle as more than seven brands in this category had made communication highly competitive, leaving consumers confused. Sunsilk Shampoo enjoys moderate equity and has always ...