Before the campaign period, TV and radio ads of 2025 candidates exceed P10B before discounts. Only 4 senatorial candidates ...

Candidates in the May 2025 Philippine elections aired television and radio ads worth over P10 billion before discounts from January to December 2024, based on newly released data that the Philippine ...

Financial service brands looking to get the most bang for their advertising buck might be best served by turning to radio.

Meanwhile, TV’s effectiveness is waning outside ... brands that might otherwise be cut out of the Super Bowl ad conversation, radio presents a powerful, cost-effective opportunity to participate ...

Ads worth more than P4 billion have already aired on TV and radio stations across the Philippines even before candidates filed their certificates of candidacy (CoCs) in October 2024. Close to a ...