Candidates in the May 2025 Philippine elections aired television and radio ads worth over P10 billion before discounts from January to December 2024, based on newly released data that the Philippine ...

Before the campaign period, TV and radio ads of 2025 candidates exceed P10B before discounts. Only 4 senatorial candidates ...

Maybe, maybe not. The Federal Communications Commission oversees rules and regulations related to radio and television ...

Financial service brands looking to get the most bang for their advertising buck might be best served by turning to radio.

The recommendations were a part of the regulator’s recommendations on “Framework for Service Authorisations for provision of ...

Ads worth more than P4 billion have already aired on TV and radio stations across the Philippines even before candidates filed their certificates of candidacy (CoCs) in October 2024. Close to a ...

An increasing number of top brands, including Google, Anheuser-Busch, and P&G, opted for regional Super Bowl ads this year - ...

While radio has long been seen as a secondary medium to television and digital advertising, the data suggests that this perception is not only outdated but actively hindering brand growth.