In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

Last May, after years of demand from fans, TAG Heuer teamed up with Kith’s Ronnie Fieg to revive its beloved Formula 1 watches. The limited-edition run of 1,350 pieces quickly sold out—even if ...

Update: Since this story was written and filed, Liam Lawson has been demoted to the Racing Bulls. Yuki Tsunoda takes over the ...

As we approach the new Formula 1 season, many changes are coming, and not just in lineups and regulations. Luxury brand ...

After a much-hyped but somewhat divisive collaboration with Kith last year, TAG Heuer is finally giving fans exactly what they wanted – a full, standalone revival of the legendary Formula 1 collection ...

Summer may be on the way out Down Under but something even hotter is back at the Albert Park circuit: TAG Heuer. Yes, the motorsport-loving Swiss watchmaker is making its big return as F1’s ...

TAG Heuer continues to celebrate its return as the Official Timekeeper of Formula 1 with a new exclusive creation: the Monaco Split-Seconds Chronograph F1. With this timepiece, the Maison ...

Formula 1 has announced TAG Heuer as the first individual partner as part of its 10-year deal with LVMH. Replacing Rolex, TAG Heuer becomes the championship's official timekeeper and branding will ...

The ante was only upped in 1985 when TAG Group—builders of various high-tech instruments such as ceramic turbochargers for Formula 1 cars—acquired Heuer, forming TAG Heuer, and then took ...

the Swiss watch giant has released a brand-new version of the TAG Heuer Formula 1 Red Bull Racing Special Edition. The watch is designed to embody the mutual values shared by TAG Heuer and the Red ...

The return as official timekeeper (the brand last held the role from 1992-2003) is part of TAG Heuer owner LVMH’s major investment in F1. Last year it announced a 10-year partnership with the sport.

TAG Heuer has debuted its new limited edition collaboration with Formula 1 and Oracle Red Bull Racing. The new watch celebrates the 20th season of Red Bull Racing in Formula 1 with racing-inspired ...