Marketing’s future must consider AI. Here’s how CMOs can leverage data, personalization, and automation for impact and growth ...

The marketing funnel doesn’t accurately describe non-linear journeys that are facilitated by shoppable formats and retail ...

More subscribers equal more revenue, which leads to more content investments, which lead to more engagement, which leads to more subscribers once again. And that’s before the ad business really starts ...

All businesses today should be moving toward a flywheel model that focuses on outstanding customer experiences to engage and empower customers. Here are some tips for success. Start with the Cloud The ...

Because the Ai flywheel described in this report isn’t one process but a template for thousands of them, or millions. Forget “one model to rule them all;” what we need in order to realize ...