Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

This is because UAB MarComm is required to track every single marketing expense we make, then provide that list to the UA System. There’s a process in place called the Marketing Approval Process that ...

Every message, social media post, product release, email, and ad is fighting for your audience's attention. But knowing the other side of the story, the buying process, is equally important for good ...

Per the UA System requirement, Marketing & Communications must approve all marketing and advertising efforts via the Marketing Approval Form. This includes: media buys — print, TV, radio, billboard, ...

The best influencer marketing platforms can help brands streamline process of discovery, campaign management, and performance ...

To share this message, 7X’s The Maestro campaign has created a fictional marketing character whose ... with constant feedback on his ‘creative process’. This blend of humour and creative ...