Those diecast cars you ... working in the toy business. Again, this plan of retail attack was soon copied by the competition, indicating just how groundbreaking Hot Wheels was as a market ...

In a world where everything Ferrari-branded commands a premium, this affordable new Hot Wheels collection is a breath of ...

For the past 10 years, one player has been conspicuously absent from the extensive Hot Wheels catalog: Ferrari. But now the ...

You’d rip open that package and have that hot rod ... Heck, it’s not even a toy. This Hot Wheels car was created in 2008 for ...

EL SEGUNDO, Calif., March 19, 2025--(BUSINESS WIRE)--Submissions for the 2025 Hot Wheels Legends Tour presented by Mobil 1 are officially open to custom car builders around the world who want a ...

--(BUSINESS WIRE)--Submissions for the 2025 Hot Wheels Legends Tour presented by Mobil 1 are officially open ... size cars, play spaces where kids can interact with the latest Hot Wheels toys ...

If you grew up playing with toy cars, chances are you still have one or two laying around your house (or maybe even a whole ...

Ferrari, the red-blooded icon of speed, has teamed up with—wait for it—Hot Wheels. Yes ... The takeaway here isn’t just that these toy cars are gorgeous. It’s that they’re meaningful.

On the surface, Mattel's Hot Wheels toy cars share little common ground with the full-size automobiles crafted by Ferrari. With some 22.5 cars produced and sold worldwide each second and more than ...