AI-powered tools: Streamlining the process for brands AI-powered tools are now hitting the market to solve major challenges in influencer marketing. Brands are using technologies like Traackr ...

The power of influencers does not necessarily lie in their follower count, but in their ability to actually influence through authenticity and curation. “Traackr cautions that bigger is not ...

A breakdown of Traackr's top 10 value-driving beauty influencers of 2024 shows celebrity prominence grew versus the year ...

For instance, insights from influencer marketing platform Traackr show that Ariana Grande's R.e.m. Beauty saw a surge in social media buzz thanks to its collaboration with Universal Pictures and ...