Valentine’s Day 2025 is the perfect time to impress with enchanting fragrances. Choose the best perfumes to charm your ...

If you want to up your style game this year, your scope shouldn’t just be focused on new clothes but also the best perfume ...

Sable Yong is a beauty writer, author, and co-host and co-founder of fragrance podcast, Smell Ya Later. Her debut essay ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Perfume is the No.1 beauty category in the world and in 2025 fragrance trends are moving towards hyper personalised, niche and luxury scents.

Google search for matcha perfume has gone up. Matcha flavour has become a part of people’s healthy and calming routine. It’s ...

said recent perfume trends have been all about soft fragrances that mix with your body's natural odors. However, we're now entering a maximalism era reminiscent of the 1970s and '80s. "It's much ...

VANILLA, CHOCOLATE OR strawberry? Take your pick, because gourmand perfumes are the latest fragrance trend truly indulging our senses. It was the caramelised sugar and spiced saffron notes of ...