However, during all the backlash, UFC inked a deal with the brand to make Bud Light its official beer sponsor. CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM UFC fighter Sean Strickland ...

Bud Light, meanwhile, pivoted its marketing efforts to win back conservative drinkers. The brand became the official beer of the UFC late last year, and it has maintained its large advertising ...

That's what I want." Poirier is speaking on behalf of his new partnership with Bud Light. The American light lager is once again the official beer sponsor of the UFC. The two sides announced a ...

Bud Light became the official beer of the UFC, while another Anheuser-Busch beer, Michelob Ultra, became the first beer brand to be an Olympic sponsor in 40 years. Bud Light sales may continue to ...

UFC icon, Joe Rogan has offered a reason why he believes Magomed Ankalaev may not be Alex Pereira's next title defense.