“We’re living in a time that requires inventiveness and imagination,” says Pantone, and hence has chosen the “complex and contemplative” Ultra Violet to be the Pantone Colour of the Year 2018.

But now it looks like there’s a new pretender to the throne – Pantone’s Colour of the Year 2018, Ultra Violet. Encapsulated, according to Laurie Pressman, vice president of the Pantone Color ...