We compared Ulta customer reviews, analyzed cult-favorite formulas, and paid special attention to lash serum-inspired mascara ingredients and formulations that offer different lash effects across ...

Fenty Beauty’s latest launch is for the mascara lovers among us. “The eyes tell such a story. They can really say it all and ...

Recently the former weather anchor was chosen for her first beauty campaign with Lily Lashes. While she may no longer live in Texas, you'll likely see her inside Ulta Beauty and Sephora. " ...