Ulta Beauty World will take place on April 26 in San Antonio, Texas. Inside Beauty spoke to Jamie Sachs, vice president, product marketing and customer innovation at eos, to discuss its new launches.

$22.50 at Ulta Beauty (Save $13.50) Okay, this is an adorable lip balm set. For less than $4, get this Crayola tin with three fun flavors of Lip Smackers lip balm. $3.25 at Ulta Beauty (Save $3.25 ...

Earlier this month, Milk Makeup expanded their line into Ulta Beauty stores across the country and online. Ranging in price from $20-$52, Milk Makeup’s full assortment of over 150 products is ...