Considering the various factors affecting a purchasing decision, understanding how to directly influence customer behavior is a marketing priority. Learning about the psychological tool of ...

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

Price sensitivity research helps you answer these questions by testing different pricing options on your target audiences. By delving ...

The marketing dream for any brand is to understand exactly who its customers are, what they like and want (and don’t), what ...

The exploration of AI in marketing highlights its transformative potential to combine human creativity with machine precision ...

Connected AI can help you "listen" to the voice and behavior of your customers, your competitors customers and your team.