Great customer experiences start with human connection, and technology should enhance, not replace these interactions.

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

The first step in improving customer experience is understanding what your customers truly want. This means going beyond ...

Mobile technology has fundamentally transformed the way businesses interact with their markets. With the advent of ...

“Understanding customer behavior helps companies better serve their needs and build consistent relationships,” notes Maneesh Gupta. Behavioral marketing focuses on analyzing these consumer ...