Ustwo is using in-app digital coaching to encourage positive behavior among service users, but what is digital coaching and ...

How exactly is AI helping CPG brands unlock their potential and drive financial returns? Five techniques stand out as highly useful: personalization, price optimization, loyalty-focused engagement ...

Collective effervescence refers to the excitement and unity experienced through a shared purpose and UM’s Sarah Huang examines how brands are increasingly recognising the power of tapping into ...