They don't. Which is all the more reason to really understand what might motivate your users. Interestingly, empathy maps are already common in the design industry. Tech experts in user experience and ...

training staff in the use of empathy maps to encourage them to value the feelings, and 'pain points' or challenges, of the service user. Update the empathy map in further workshop activity when new ...

Such a dynamic updating capability to reflect what is happening in real-time should apply to another kind of map, too: the empathy maps that marketers use to better understand groups of customers or ...