A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

In contrast to traditional logos, this program provides flexibility within a uniform system of marks. Please note that the formal Visual Identity Guide is still in development and will involve ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Not-for-profit organisation Grow to Know has launched a stunning new visual identity, using the beauty of nature to "sew the ...

Surprisingly, the Guggenheim operated without a formal visual identity up until 1982 ... mirroring the brand’s bold geometric forms. Throughout the identity system, the layouts for assets such as ...

Jason’s Deli is stepping into a new era with a refreshed visual identity system and innovative new restaurant design. In ...

OpenAI's rebrand balances the technical and the emotional by updating its logo and centering a new typeface called OpenAI ...

Android is now said to be the “world’s largest operating system”. To better represent its users and to reflect Android’s core ethos of “being open, iterative and inclusive”, it has unveiled an updated ...

The new visual identity aims to convey the spirit of the Goldsmith’s Company and its craft and trade, drawing on iconic ...

The new visual identity positions Rocket to engage with key growth demographics, including Hispanic, female, Veteran and first-time homebuyers, while continuing to resonate with its established ...

At all times, the center portion of the Beveled-M mark must be either red or white. The logo is the fundamental visual expression of the identity. Miami University's primary logos are the official ...

Our unique visual identity was developed in collaboration with renowned Pentagram designer Paula Scher. The creation and origins of the system reflect our commitment to the power of design and legacy ...