A visual identity system is the consistent use of logos, colors and typography. Over time, this visual identity — or “look” — becomes associated with the organization, and thereby reinforces its ...

Our unique visual identity was developed in collaboration with renowned Pentagram designer Paula Scher. The creation and origins of the system reflect our commitment to the power of design and legacy ...

Visuals are a powerful way to engage and create connection. Visual elements like colors, fonts, and graphics are the building blocks to our brand story and personality. The pages in this section ...

The project to create and implement a new university logo and style guide was completed in November, 2014. The visual identity brand guidelines include the university logos, colors, graphics, ...

In contrast to traditional logos, this program provides flexibility within a uniform system of marks. Please note that the formal Visual Identity Guide is still in development and will involve ...

Jason’s Deli is stepping into a new era with a refreshed visual identity system and innovative new restaurant design. In ...

Ahead of the opening of its fourth location in Abu Dhabi in 2025, Pentagram partner Harry Pearce was briefed to create a new identity system for the “constellation of museums”, which would not only ...

New York creative agency Mrs&Mr was tasked with creating its first visual identity system, to be rolled out across all communications globally. Based on the new tagline Light Things Up, the fresh look ...

At all times, the center portion of the Beveled-M mark must be either red or white. The logo is the fundamental visual expression of the identity. Miami University's primary logos are the official ...

The brand is a complex system driven by the emotions of our audiences who connect their personal experiences to Miami. Comprehensive brand research was performed to capture these shared experiences ...