Multimodal argumentation and visual rhetoric are increasingly important ... By applying this notion to real-life examples, the study aims to enhance critical thinking skills and provide a more ...

If you’re in college, chances are you have written a rhetorical analysis of a piece of writing before ... The ad uses a conventionally attractive man, such as Routh, as a positive visual component.

This course introduces students to the theory and practice of visual communication. Students will explore what scholars mean by terms such as visual rhetoric and visual literacy in order to think ...