British supermarket Waitrose has confirmed that all its fresh chicken now adheres to the science-based standards set by the ...

Waitrose has pledged to meet the Better Chicken Commitment (BCC) and has launched new welfare labels to make customers make ...

From this week all fresh chicken from Waitrose meets the elevated 'Better Chicken Commitment', guaranteeing customers ...

Waitrose has launched “radically transparent” animal welfare labelling for chicken and will meet the requirements of the ...

Waitrose leads the way in animal welfare with new chicken labelling system ahead of BCC deadline, urging government action on transparency.

British supermarket Waitrose has confirmed that all its fresh chicken now adheres to the science-based standards set by the Better Chicken Commitment (BCC). By the end of August 2025, all its own ...

In a trailblazing move, Waitrose has also simultaneously launched its pioneering animal welfare labelling scheme, making it ...

Our customers are telling us they want clear transparency and they want to know the food they buy has been produced to the ...

Harry Thompson, Waitrose chicken farmer for Pilgrim’s Europe, said partnerships between big retailers and suppliers are “important at a time when farmers are having a lot thrown at them”. He added: ...