Throughout his career, The Weeknd has demonstrated exceptional understanding of visual presentation. Each album era features distinct aesthetic choices that complement the music’s thematic elements.

The Weeknd’s new album is a genre-blending masterpiece ... Hurry Up Tomorrow blends that futuristic aesthetic with more experimental sounds, including elements of trap and Latin pop.

"Man, if The Weeknd's just casually popping up at Rolling ... It is symbolic of his mysterious, vampiric aesthetic that echoes through his music and fashion. "He needs to drop, for real.