Asda has announced the return of its iconic Rollback proposition as part of a significant investment to begin lowering prices ...

Asda said it would roll out its own price cuts campaign with the new boss keen not to "dance to the tune of the discounters".

Allan Leighton returned to Asda in November, having previously run the supermarket from 1996 until 2000 - Eddie Mulholland Allan Leighton has relaunched Asda’s search for a new chief executive ...