Persuasion: A good story can be more persuasive than traditional advertising by subtly influencing behaviors and decisions.

The world of pharmaceutical brand planning as we know it is evolving rapidly. Artificial intelligence (AI) is creating new opportunities to generate insights, analyse and synthesise data, and ...

AI startups are trying approaches that would have been economically absurd six months ago, often with surprising success.

To some, AI heralds the next generation of learning computers—but to others, it's just vaporware, a source of endless empty hype. To a lucky few, AI is just a horrible Steven Spielberg movie.

And within five years, every stage of M&A will incorporate AI. As more companies take advantage of these improvements, late followers will face an uphill battle in three areas: More than half of ...

Strategies to tackle bias in generative AI Advantages and disadvantages of AI for journalists Combating misinformation and disinformation in the news and on social media Embracing AI to stay ...

While Generative AI offers several advantages, such as content creation, customization, and creativity enhancement, it also has limitations, including ethical concerns, potential misuse ...