What about bringing therapy directly into a patient’s home with guided instruction and realistic props? Once a distant dream, augmented reality (AR) is now pushing neuroscience research into ...

AUGMENTED reality (AR) apps might sound futuristic to some, but trends suggest otherwise. If a recent report is to be believed, 60% of consumers prefer stores to provide AR experience, while 40% of ...

While people wait for the iPhone's augmented reality apps to arrive, AR is already hard at work for some of the biggest firms in the world. But for some of the biggest companies in the world ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company's Most Innovative Companies in augmented and virtual ...

In a fast-paced world where technology is taking the sway of putting the shopping experience under quite a bit of evolution, ...

Today, most people are familiar with the concept of augmented reality in specific contexts. Lots of gamers, for example, are familiar with interactive experiences that combine real-world and ...

Augmented reality doesn't need to be confined to your phone screen or a pair of glasses -- it can be life-sized. That's what one company is proving with its massive augmented reality windows that ...

Creative technologies and interactive and immersive media are transforming the ways in which we experience and engage with culture. Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) ...

Immersive Technologies are transforming how we consume, interact, and experience digital information and media. Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) are now being used ...

Augmented reality (AR) technology, which overlays digital information and virtual objects on an image of the real world viewed through a device's viewfinder or electronic display, has gained ...

Augmented reality (AR) guidance for placing external ventricular drains (EVD) at the bedside has been clinically validated, showing greater precision and fewer complications compared to the ...

UC Davis Health surgeons use augmented reality during operations and as an educational tool.UC Davis Health surgeons use augmented reality during operations and as an educational tool. UC Davis ...