Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025.

"But I'm a non-profit!" I can hear you cry. That doesn't exempt you from these marketing costs. Philanthropy.com recommends a budget right in line with what we've been talking about - 10% on the ...

Content marketing is a vital strategy for businesses in 2024, with continued growth in budgets In recent years, content marketing has positioned itself as one of the most popular strategies to ...

Respondents' content marketing maturity levels were roughly equally apportioned: Approximately one-third of us were in the early stages; one-third, in the adolescent stage; and one-third, in the ...