A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top ...

Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025.

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

When your management accounting team collaborates with Marketing Operations to track sales trends and allocate marketing budgets more effectively, everyone wins. If you need convincing, here are seven ...

"But I'm a non-profit!" I can hear you cry. That doesn't exempt you from these marketing costs. Philanthropy.com recommends a budget right in line with what we've been talking about - 10% on the ...

Respondents' content marketing maturity levels were roughly equally apportioned: Approximately one-third of us were in the early stages; one-third, in the adolescent stage; and one-third, in the ...