Cited projections do not guarantee actual salary or job growth. From copywriting to crisis management, public relations can make or break an organization. With long-term success heavily reliant on ...

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Audience distrust, marketing integration, AI innovation, and the rise of influencer relations ... the strategic value of PR ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...