Wrigley’s Extra gum, known variously as Orbit ... system in play that can still be flexed creatively to meet any markets’ needs.” For a long time, chewing gum has had a fairly bad image in terms of ...

The Philip Knight Wrigley’s founded brand is the maker of Big G, PK, Double-mint, Juicy Fruit and Orbit chewing gum brands.

The Wrigley's gum brand is the world's most popular gum brand with sales more than twice as much as the No. 2 brand, Kraft Foods' Trident, according to Euromonitor International.

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory ... Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Chewing gum brand Juicy Fruit is driving brand engagement with an iPhone application called ... said Paul Chibe, vice president and general manager of gums and mints at The William Wrigley Jr. Co., ...

William Ow took over the abandoned former chewing gum factory on the far Westside of Santa Cruz known as the Wrigley Building ...

Wrigley?s 5 Gum has signed as the first brand to sponsor MTV ... 5 Gum was chosen as the launch sponsor because the chewing gum brand is targeted at young, tech-savvy consumers who are looking for the ...