In this project, waste products from Euromed’s saw palmetto extraction are used to develop ecological dyes that are fully traceable via smart tags attached to each item of clothing. Up to 90% of ...

The clothing brand is one of many on a mission to make zero-waste fashion mainstream and, to their credit, they're making it look easy. Founded in 2018 by Kristy Caylor and Mary Saunders ...

‘The aim is zero waste, which at the moment is almost impossible,’ says Ambridge. ‘But the idea is to strive to be as close as we can. I think it’s about more than just the clothing, it’s about having ...