The "Amul Girl" cartoon mascot has become a national icon in India, known not so much for her "day job" of pitching butter for India's largest dairy producer, but her biting satire. WSJ's Natacha ...

Fact-Check: A visual showing an edited billboard targeting the Gandhis' has been revived on social media platforms.

Likewise, high peanut production saw Amul launch peanut butter variants ... become a dominant player in chocolates with almost no advertising. Jaiswal believes the approach in organic foods ...

Tributes are pouring in for Indian advertising guru Sylvester daCunha who created the iconic Amul girl advert. He died on Tuesday night in the western Indian city of Mumbai but Amul announced his ...

He came up with the Amul Girl idea when he was a manager at the advertising agency ASP. He got the project to reposition the Amul brand and decided to create a mascot that would resonate with ...

Some things just stick, like an iconic ad jingle or the taste of the butter you've grown up eating ... how they shaped India and its people. The Amul girl is the brand's popular advertising ...

Amul India, the dairy brand known for its cheeky and timely advertisements, is once again in the spotlight — this time for ... Paying a tribute to Payal Kapadia's groundbreaking film, the creative ...

The topical also includes the playful phrase "Hot seller," drawing a connection between the dangerous work of firefighters, the film's fiery theme and butter being a bestselling product of Amul's.