The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...

The "Amul Girl" cartoon mascot has become a national icon in India, known not so much for her "day job" of pitching butter for India's largest dairy producer, but her biting satire. WSJ's Natacha ...

Fact-Check: A visual showing an edited billboard targeting the Gandhis' has been revived on social media platforms.

He came up with the Amul Girl idea when he was a manager at the advertising agency ASP. He got the project to reposition the Amul brand and decided to create a mascot that would resonate with ...

Likewise, high peanut production saw Amul launch peanut butter variants ... become a dominant player in chocolates with almost no advertising. Jaiswal believes the approach in organic foods ...

Tributes are pouring in for Indian advertising guru Sylvester daCunha who created the iconic Amul girl advert. He died on Tuesday night in the western Indian city of Mumbai but Amul announced his ...

Some things just stick, like an iconic ad jingle or the taste of the butter you've grown up eating ... how they shaped India and its people. The Amul girl is the brand's popular advertising ...