In a welcome move for consumers, the Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets Amul products, has announced a Rs.1 price cut across its key milk variants: Amul Gold, Amul ...

AHMEDABAD: In a recent development that has stirred discussion among consumers in Gujarat, Amul has implemented a targeted price reduction for its 1-litre milk packages, creating both interest and ...

This is the first time in years that the company has reduced its milk prices after a series of consistent hikes. Following the price cut, the one-liter pouch of Amul Gold now costs ₹65. Amul Taza has ...

Likewise, high peanut production saw Amul launch peanut butter variants. “Amul’s marketing ... strategy is to have a tight product portfolio to ensure focus on maintaining our mass premium ...

The sales team’s original pitch criticised Amul's TV spending ... Delhi secured the top spot, the strategies evolved significantly. It wasn’t just about pricing but about deeper market ...

The revised price will come into effect from Saturday. The decision has been reportedly taken by the Gujarat Milk Marketing Federation (GCMMF). As per the revised prices, Amul Gold will now be ...