Consumers say the types of retail-email personalization that they value most are targeted promotions/discounts (55% cite) and tailored recommendations (37%), according to recent research from Dynamic ...

Personalization in marketing has come a long way from basic email segmentation. What once consisted of grouping users by broad demographics has now evolved into AI-driven, real-time ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

American Express is using a strategy of hyper-personalization and real-time data updates to dramatically boost the effectiveness of an often maligned form of online marketing: the business email.