A key move? Ditching the carbonation and sticking to the basics: cow milk. Launched in 2012, Fairlife — originally founded as a joint venture between Coca-Cola and wholesale dairy producer ...

Coca-Cola is entering the premium milk market with its rollout of Fairlife milk. The milk brand is said to have more protein, more minerals, and less sugar in it. Fairlife is in a few test markets ...

In the same week that fairlife was featured in Bloomberg as a continued rising star and “crucial” to owner Coca-Cola’s pivot from sugar, Dairy Farmers of America (DFA) announced their new ...

Coke is rolling out Fairlife, a new kind of milk that has more protein and less sugar than regular milk. Will it catch on? WSJ's Annie Gasparro discusses with Lee Hawkins. Photo: Fairlife.com.