To call the Hasselblad XCD 90V lens eagerly anticipated would be quite the exercise in litotes. Announced alongside the Hasselblad X2D 100C back in 2022, X system users have been waiting patiently ...

Hasselblad has officially announced its XCD 3,4/75P prime lens after teasing the new product on the company's X account ...

The Hasselblad XCD 3.2-4.5/20-35E is an ultra-wide-angle zoom lens in the XCD E series, offering top optical performance and a 16-27mm full-frame equivalent focal length, ideal for diverse scenes.

The lens becomes a superb 700 mm f/8 telephoto lens in combination with the Hasselblad Converter 2XE. The Tele-Tessar FE 4/350 mm lens has been designed for the Hasselblad 200-series cameras.

The Hasselblad Lunar is the most expensive compact ... while some smaller CSCs can feel a little unstable as soon as you attach a lens to the front, the Lunar's heavyweight body feels a bit ...

It's a name every photographer knows. But if you wanted to buy this Hasselblad camera, you'd need over $30,000. And that doesn't even include the lens. So why would anyone pay so much for a camera?

And according to this latest leak, the OnePlus 13 will be powered by Hasselblad optics once again ... sensor will be attached to the 3x periscope lens rather thant he Sony LYT6000 we'd expected ...