SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion ...

Premiumization is a strategy employed by LF Corp., another leading local fashion retailer, to compete in the Asian market ...

With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...

The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with fashion shows, ...

Fast-fashion brand Brandy Melville's Korea debut draws backlash — not for its sizing, but for speaking English Brandy ...

The 2025 Korea First Brand Awards winners have been announced! Every year, the Korea First Brand Awards conducts consumer surveys and consults with experts to chooses the most exciting brands that ...

The 2024 runway featured seven prominent Korean fashion brands including returning labels Mina Chung and Ordinary People with newcomers Valoren, Duckdive, Tripleroot, Re-Rhee and Raive. Each K-fashion ...

Kim Soo-hyun is the latest South Korean star to join Italian luxury fashion house Prada as its brand ambassador.