The Cheeto itself was housed in a small plastic container — “It sort of looked like a travel-size Q-Tip case,” Mr. Tkacsik said — and the three-inch cheesy treat even had a name ...

This undated photo provided by Goldin Auctions shows a Cheeto shaped like the Pokémon Charizard that has sold at auction for $87,840. (Goldin Auctionsvia AP) NEW YORK (AP) — A Cheeto shaped ...