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NZXT's Head of Marketing, in the press release. "In the past, that meant buying a pre-built PC or building your own. Our new Flex subscription service offers gamers more flexibility and choice ...

In fairness, this is the case for 90% of AIO coolers, but while NZXT is trying to refine design elements, maybe a more modular offering could be something to consider in the future. Then again, ...