But savvy shoppers have found a “great substitute” for the luxe lipstick, with some even saying it is better: the e.l.f. Sheer Slick Lipstick in Black Cherry. This affordable pop of sultry lip ...

A bold pop of color or a subtly sheer tint? Stay-all-day longevity ... “If you’re a lipstick person, I’d bet money that Ruby Woo is currently in your makeup bag,” Strategist beauty ...

The cult classic hue got its start in 1989 in a tube of sheer, lightweight, plum-colored lipstick. Since then, the pigment has expanded into glosses, cheek oils, and eye products, garnering a new ...

Even beauty fans who don’t consider themselves Swifties know that Taylor Swift’s love for MAC’s Ruby Woo lipstick is no secret — the bold hue has been one of her go-to red lipsticks for years.