Chain Reaction will focus on enhancing the digital presence of TRAY through performance marketing, SEO and content strategies ...

Any digital, adtech, media or creative agency based in the MENA region can submit their listing to be a part of our directory ...

Marie-Capucine Maloy, Global Senior Director of Communications at Huda Beauty, handed over the Outstanding Woman in ...

Publicis Groupe MENAT's Tahaab Rais shares his thoughts after lifting the Strategy Leader of the Year award for the third ...

The convergence of technology, creativity, and cultural shifts has reshaped how we create meaningful connections between ...

From conversation on third-party cookies to connected TV, contextual advertising and generative AI, here's the top adtech ...

Spotify shares some of the key trends from 2024 that have been spotted in the Arab music and podcast world in its Wrapped ...

Mike Khouri, CEO of Tactical, shared his reflections after the agency lifted a coveted trophy at the Agency of the Year ...

Publicis Groupe Middle East’s Zenith KSA was awarded the Best Agency of the Year – Saudi Arabia trophy at Campaign Middle ...

As part of Campaign Middle East’s The Annual 2024 issue – which also features in-depth lists such as the Top 20 news stories, ...

Amer El Hajj, CEO at GroupM MENA discusses learnings from 2024 before describing 2025 as a ‘year of evolution’. 2024 was not ...

Every month, The Spin maintains an account of mishaps in the world of communications. Here are some of the best from 2024.