2024's most popular guest columns offer a snapshot of an industry in flux – and one that’s grown cynical due to repeated ...

But cookies aside – and don’t forget to leave a few real ones out for Santa – there were lots of other big privacy ...

As we await Judge Leonie Brinkema’s decision in US v. Google (ad tech edition) get up to speed quick with AdExchanger’s ...

The convergence of ad tech and martech is finally starting to happen, says Heather Macaulay, president of product-led ...

It would probably be fair to call 2024 the year that CTV went programmatic and became a digital performance channel.

Less than a month later, Zeta was the subject of two withering short seller reports claiming the company engaged in nefarious ...

With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: 2024 is ...

The onus is on the gaming industry to make gaming an essential channel for advertisers, rather than a nice-to-have.

The ad industry needs a better understanding of what incrementality testing actually is, says Olivia Kory, head of strategy ...

For fashion company Perry Ellis, the development of a strong first-party data strategy has also meant a ground-up rethinking of the company’s email marketing.

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and ...