Even in regions where data privacy is not yet extensively regulated, marketers who instead build their systems to serve both ...

A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more ...

How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

Marketing takeaways from NRF '25 include an emphasis on AI investment, experiential in-store, the revenue potential of retail ...

Bose's first CMO discusses partnership strategy, automotive innovation, the significance of creator-led content and marketing ...

We spoke with Pete & Gerry's CMO about the company's marketing strategy, recent campaigns, creative, category challenges and more.

Coming from a world where brand is the strategic driver, you can imagine my surprise when I stepped into B2B tech to find ...

Jen Hartmann, Global Director, Strategic Public Relations and Enterprise Social Media at John Deere, discusses the evolution ...

seeing traffic increases of up to 70 percent for some brands.

is helping HP improve the company’s B2B targeting and segmentation.

Elon Musk discussed Twitter’s new content moderation policy at MMA Global’s POSSIBLE conference earlier this week. CM has the story.