Editorial calendars are a marketing team's best friend... right? Wrong! Discover how this old-fashioned content schedule is holding back your company and what forward-thinking marketers can do instead ...
Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong? To find out, researchers at ...
If you're a skygazer like me, you might know that January is going off. Look up in the early nighttime hours for a chance to see up to four planets! Venus, Saturn, Jupiter, and Mars are all putting on ...
Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...
You don't have to be an award-winning copywriter to create effective sales letters. In fact, writing great sales letters is more of a science than an art. Even the pros use proven "templates" to ...
We all know the term "Big Data," but is bigger always better? What benefits does Big Data actually bring to companies? Card printer Colourfast compiled data from a study by the Business Application ...