Former Netflix and Ikea Retail marketing lead James Foster has been appointed to develop the fashion brand’s ...

The ‘Value worth talking about’ campaign, devised by St Luke’s, is created in the style of a mockumentary where animated ...

Former WPP president Karen Blackett is among those recognised in the New Year’s Honours list, rewarded for her services to ...

From search and retail media to measurement and regulation, we share the seven trends that will shape media over the coming ...

More than just sending a picture and caption to post, the professionalisation of influencer marketing means brands need to ...

Lidl’s festive success comes as Co-op, Morrisons and Asda unveil new price matching and store strategies for 2025.

Challenge has been a huge success for sportswear brand Gymshark - and it’s underpinned by solid behavioural science ...

The snack brand is advertising its ‘Better for You’ range in a campaign deploying many of the tropes used to promote alcohol-free beer.

Breast Cancer Now is on a mission to use its owned and shared channels “more holistically” to grow awareness and urgently” ...

With an over 600% increase in marketing spend over the last seven years, free-from bakery brand We Love Cake’s head of ...

With principal-based media reportedly on the rise, some caution against it while others see potential cost savings.

Gamification, consistency and online engagement have paid off for brands this Christmas as Aldi and M&S tie for the favourite ...