Yes, this is another one of those annual prediction columns, breathlessly prognosticating what the new year will bring — or maybe it’s not? My top five predictions for 2025: 1. Total retail sales in ...

The technology would support real-time ad bidding, personalize messages and budget allocations and monitor privacy settings ...

New Year's Eve initiatives include a "high impact" OOH installation in Times Square, and ad running during "Dick Clark's New Year's Rockin' Eve." Read the whole story ...

Axel Springer is rolling out the new corporate structure it announced in September, dividing itself into what it calls a ...

It was the second-highest opening ever for a PG-rated December movie. Paramount spent a modest $13.1 million in national TV ...

Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by ...

With sales and profits still in decline, the new CEO says the company will cut back on performance marketing and boost brand ...

A federal judge has dismissed a lawsuit by non-TikTok users who claimed the company violated their privacy by tracking them ...

There's a good chance it will, according to Stagwell's Assembly, which has issued a list of year-end predictions. Look for ...

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Burger sculptures made out of coins were placed in front of the brand's competitors, but also close to Smashburgers in NYC, ...

“At Hearst Connecticut Media Group, we recognize the Republican-American as a pillar of journalistic excellence and a vital ...