Smart brands will tap into the generation’s practical positivity instead of their fears, says Ogilvy’s Reid Litman. Stats ...

Thrivers, survivors and 'pinkwashing' dominate October campaigns. What’s missing is education about the disease.

DirecTV scraps Dish merger deal; Trump replaces Matt Gaetz with Pam Bondi as attorney general nomination; One week till Black Friday ...

Deitelzweig explains why the new office is essential to the renewal of cities but has to provide more than lobbies with expanses of white marble to attract tenants.

Hannah Holland, manager of TikTok superstar GK Barry, told PRWeek UK’s podcast that she believes social media’s cyclical nature will see Snapchat and YouTube favoured for brand campaigns in the year ...

Beyond podcasts and influencers: Here's how communicators must pivot next year to find earned media success in this rapidly ...

With weeks to go until President-elect Donald Trump is sworn in for a second term, communicators are focused on scenario planning and coalition building. Here’s a look at their to-do lists.

Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...

What are the big PR lessons from the misinformation row over Steven Bartlett’s Diary of a CEO podcast? Health comms experts from Virgo Health, Hanover, GCI Health, Brands2Life, PLMR and others share ...

Monaghan will become chair of Orchestra's technology group.